DRMG Marketing Blog

What Bill C-27 Means for Your Marketing

digitalproduction@drmg.ca (DRMG) — Mon, 29 Sep 2025 15:31:01 GMT

While it's a comprehensive piece of legislation, the key takeaway for marketers is its emphasis on transparency, consent, and accountability. It's composed of three main parts:

From Concept to Mailbox: Understanding Your Direct Mail Campaign Timeline

digitalproduction@drmg.ca (DRMG) — Mon, 22 Sep 2025 14:16:10 GMT

But one of the first questions we hear from clients is: "How long does it all take?"

It's a crucial question. Planning your marketing calendar requires knowing when your message will land. While every campaign is unique, a well-executed direct mail campaign follows a clear, predictable path. At DRMG, we've refined this process over thousands of campaigns, ensuring a smooth journey from your initial idea to your ad arriving in homes.

Direct Mail Marketing Still Delivers Results in 2025 | DRMG Solutions

digitalproduction@drmg.ca (DRMG) — Mon, 25 Aug 2025 19:08:33 GMT

Direct Mail Marketing: The Channel Your Competitors Are Ignoring

Grow Your Business with Strategic Direct Mail Marketing | DRMG

digitalproduction@drmg.ca (DRMG) — Tue, 19 Aug 2025 12:27:02 GMT

You've built your dream business, orders are flowing in, and you're feeling confident about your market position. But how do you scale effectively and ensure you're connecting with untapped customer segments?

22+ Years of Direct Mail: What DRMG Reveals About Marketing in Canada

digitalproduction@drmg.ca (DRMG) — Thu, 14 Aug 2025 18:23:03 GMT

After nearly three decades in the direct mail industry, distributing over 350 million pieces annually to Canadian households, DRMG has witnessed countless marketing trends come and go. We've seen the rise of social media, the explosion of digital advertising, and countless proclamations that "print is dead." Yet here we are, stronger than ever, with 81% of Canadians reading their direct mail the same day it arrives and nearly 70% making buying decisions based on direct mail pieces.

7 Direct Mail Strategies That Drive Results in Canada | DRMG

digitalproduction@drmg.ca (DRMG) — Wed, 06 Aug 2025 15:33:36 GMT

Direct mail marketing has always been a relevant and effective channel that cuts through the noise and drives results like no other marketing channel. As inboxes get saturated and ad fatigue sets in, physical mail continues to earn trust, attention, and conversions—especially when executed with strategy and precision.

Avoid These 7 Costly Direct Mail Mistakes | DRMG Canada

digitalproduction@drmg.ca (DRMG) — Wed, 30 Jul 2025 01:32:30 GMT

Direct mail is one of the most powerful marketing channels available to Canadian businesses, especially when executed precisely. At DRMG, we’ve helped thousands of brands across Canada boost ROI through targeted, data-driven direct mail campaigns. However, even the best campaigns can fall short if simple mistakes are made.

Multisensory Direct Mail Marketing Canada | DRMG Expert Guide

digitalproduction@drmg.ca (DRMG) — Wed, 30 Jul 2025 00:59:23 GMT

The Power of Multisensory Direct Mail: How Canadian Businesses Can Boost Response Rates and Brand Recall

"Direct mail is outdated."

7 Proven Direct Mail Marketing Strategies for Dental Practices | DRMG

digitalproduction@drmg.ca (DRMG) — Tue, 15 Jul 2025 16:45:42 GMT

The dental industry in Canada is more competitive than ever, with over 16,000 practices competing for patients' attention. While many practices focus solely on digital marketing, direct mail marketing for dentists remains one of the most powerful, trackable, and cost-effective channels for driving patient appointments.

How AI + Tracking Are Transforming Direct Mail Marketing Results in 2025

digitalproduction@drmg.ca (DRMG) — Mon, 23 Jun 2025 23:21:43 GMT

Direct Mail Is More Intelligent Than Ever: How Tech + Tracking Are Transforming Results in 2025